Ain’t that smart? Outside of a buzzed, binge series on a streamer, the consumer retention, and the future revenue of your average movie on an OTT service, is quite short. The brilliance of the windows system is that Hollywood created a business formula whereby a consumer buys the same piece of content two to three times. Really.Īt a time when Netflix is losing 200K subscribers, waking up to the fact that we’ve been sharing passwords with our cousins, and not even in the running for NFL’s Sunday ticket (which Apple looks to hook with a $2.5 billion bid) because they’ve been overspending on big-screen movies ( Red Notice) and arthouse movie campaigns ( Power of the Dog) for the sake of viewership algorithms and churn, releasing a movie through a theatrical window system is better off for a piece of movie IP than not. Seriously, it’s not so much of a Sophie’s Choice, because at the end of the day, it comes back to good old-fashioned movie industry economics. There’s a lot of pacing back-and-forth in studio offices as to whether mid-sized and low-budget movies are meant for in-home consumption or the big screen. How James Dean & 'East Of Eden' Showed The Way For Oscar-Winning 'Massive Talent' Star Nicolas Cage: The Film That Lit My Fuse UniversalĪnd when it comes to counter-programming working at the box office, please pull up a chair while we explain.

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